Europe in the summer? It’s a classic. But while the crowds flock to Paris, Rome, and Santorini, there’s something incredibly rewarding about discovering the hidden gems—the places where cobblestone streets are quiet, beaches feel private, and the wine flows just as beautifully. For those of us who love luxury travel but crave authenticity and space to breathe, I’ve rounded up Europe’s top 5 underrated summer destinations for 2025. These spots deliver on charm, culture, and comfort—without the chaos.

1. Puglia, Italy: Coastal Bliss Without the Crowds

Move over Amalfi—Italy’s southern heel, Puglia, is having a moment. With whitewashed villages, centuries-old olive groves, and dramatic Adriatic coastlines, this region offers all the romance of Italy with a more relaxed vibe. Think clifftop dinners in Polignano a Mare, beach hopping along the Salento peninsula, and exploring the fairytale trulli houses in Alberobello. Luxury tip: Stay at Borgo Egnazia, a five-star resort designed like a traditional Apulian village. It’s luxurious yet intimate, offering beach clubs, Michelin-starred dining, and wellness treatments infused with local ingredients.

2. Ljubljana, Slovenia: A Storybook Capital

Slovenia’s capital city is one of Europe’s best-kept secrets. Ljubljana is compact, green, and incredibly picturesque—with bridges that cross the emerald-colored river, pastel-hued Baroque architecture, and a hilltop castle. The city thrives in summer, with outdoor cafes, art festivals, and river cruises that glide past charming street performers. Luxury tip: Book a suite at Zlata Ladjica Boutique Hotel, a beautifully restored historic building with high-end touches and views of the old town. Pair your stay with a private day trip to Lake Bled, just under an hour away. Slovenia bike tours are also an incredible way to see the country!

3. Menorca, Spain: Balearic Beauty Without the Party Scene

While Ibiza and Mallorca are the better-known Balearic sisters, Menorca is the quiet luxury escape you didn’t know you needed. The island is dotted with hidden coves, turquoise water, and charming fishing villages that feel wonderfully untouched. You’ll also find a strong focus on sustainability, artisan goods, and slow living here. Luxury tip: Treat yourself to a stay at Hotel Torralbenc, a refined countryside estate-turned-boutique hotel with a vineyard, wellness center, and sea views. Their candlelit dinners made from local produce are unforgettable.

4. Ghent, Belgium: Culture Meets Cool

Often overshadowed by nearby Bruges, Ghent is a vibrant university city that blends medieval architecture with a modern edge. It’s a place where you can explore 10th-century castles by day and sip craft cocktails by a canal at night. In summer, the city hosts open-air concerts, art exhibits, and even floating markets. Luxury tip: Stay at Pillows Grand Boutique Hotel Reylof, a chic 17th-century townhouse with lush gardens, a serene spa, and one of the best breakfast spreads in Belgium. Bonus: It’s a quick train ride to Brussels and Antwerp for easy day trips.

5. Tinos, Greece: The Cycladic Island That’s Still a Secret

Everyone loves Mykonos and Santorini, but Tinos offers an authentic Cycladic experience without the cruise ship crowds. Expect whitewashed villages, untouched beaches, marble art traditions, and a thriving farm-to-table food scene. It’s also a sacred pilgrimage site, which gives it a peaceful, reflective atmosphere. Luxury tip: Book a stay at Under the Sun Luxury Villas, a secluded hillside retreat with minimalist Cycladic architecture and panoramic views. Each villa comes with its own plunge pool and full privacy—perfect for a serene summer escape.

Let me know if you’ve discovered a hidden European gem worth sharing. I’m always on the lookout for my next off-the-beaten-path adventure!